Experience, coupled with a creative approach, allows WSC Inc. to listen effectively and recommend achievable solutions.

View details »



Let Ward's background in electrical engineering and software development help you make the right technology choices for solutions that work, and last.

View details »

CRE Research


See the trends before they happen. Communicate to your audience in ways that captivate and motivate. Power your marketing with compelling research.

View details »


Strategic Consulting

WSC, Inc. is a consulting firm offering strategic and tactical services focusing on commercial real estate research, data systems and process. With over 30 years of success in management, IT, and Research, Ward Caswell will help you discover the path to success.

Benefit from Ward's diverse background in engineering, software development, management consulting, IT infrastructure, econometric forecasting and commercial real estate research. The common theme is problem solving. He quickly understands complex situations discerning the requirements and threats to quick wins and long term profitability.

A disciplined approach comes from decades of experience at the highest levels in small and Forbes 500 companies. Creativity and innovation draw from an innate sense of humor and optimism. When winning is fun, the solutions are non-threatening, promoting strong team building, loyalty, and the utilization of all the team member strengths.

The best projects for Ward are the ones you have consistently put off while despite their importance. If you are slowed by obstacles and delays, Ward can apply a new perspective and energy. Ward's extensive network of high placed contacts can often provide opportunities for partnerships that shortcut the path to mutual growth. His diplomatic style and professional discretion ensure your strategies will remain your own.

Recent successes include:


  • Joint Venture opportunity identification
  • Competitive position identification and scenario development
  • Product positioning
  • Sustainable strategies and product placement
  • Business planning


  • Targeting of distressed commercial real estate assets. Find them before everyone else.
  • Ad Hoc research to support prospecting, deal analysis, and strategic planning
  • Market analysis and forecasting
  • Pitch Support
  • System analysis, design and implementation
  • Development and implementation of standards for research definitions and process
  • Departmental analysis to determine the best team, people, and structure to do the job
  • Web site design including e-commerce, war room, and corporate strategies
  • Client Relationship Management system implementation


  • Partnership introductions, alignment, negotiation and execution
  • Personnel coaching and career planning
  • Territory expansion

Contact us now to find out how you can put Ward's experience to work for you. Call to explore ideas and add these skills to your capabilities today.


Ward started in the late 1990's with the leading econometric forecasting firm in commercial real estate. He went on to lead the Research Department for CBRE, the world largest CRE services firm. Take advantage of his proven approach to develop your team and tools for more effective materials and approaches.

RSS Feed  Click here for the RSS feed of newsletters

Follow wcaswell on Twitter  Follow wcaswell on Twitter

Read prior Newsletters


Are you looking for a good source of data for economics or commercial real estate? Here are some of my favorites.


Back to top

Copyright © 2024 Ward S. Caswell - all rights reserved.